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B-Corp® Certified

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The road to B-corp certification

We are so excited to announce we are now B Corp certified, something we have been working on since our humble beginnings.

Will & Bear has come a long way since Loz and I were driving up the East Coast of Australia with a trailer full of hats on the back of our van, ready to share our mission of creating thoughtful designs, giving back to our planet and creating a culture that cares for the environment.

This B Corp certification reflects the journey we have been on. From our first range in 2016, made from all-natural fibres, to planting 1 million trees. We have continuously strived to be a purpose led company that aims to do good business.

Our road to BCorp

how does b corp work?

B Corp certification measures a company's entire social and environmental impact. It is the highest verifiable standard for any business. When you choose to support a B Corp certified business, you can be confident you are supporting a responsible organisation.


We are always aiming to improve our score. We will continue to plant trees with every hat sold. As part of the B Corp process, we are proud to announce that 2% of our annual revenue will be going towards our impact partners. This means there will be a number of new and exciting initiatives we can't wait to share with you very soon.

Our 2% revenue pledge

We would like to thank our entire community for being a part of our journey so far. We can't wait to see where the next leg of our journey takes us.

See where we score
in each area?

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