23 - 27 November
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What is Green Friday
Green Friday is an initiative which sees brands give back to the environment. It is an event that will allow our customers to shop with consideration and mindfulness.
We wholeheartedly believe that Will & Bear is a better alternative, through our product, through our initiatives and through our giving back. This shouldn't come at a premium, so we want to ensure that our community can access the same value they expect from other brands during this time.
This Green Friday we will continue our promise to our future generations by planting 1 Tree for every hat purchased during our Green Friday Sale period.
Our 2% for the future promise means that we donate 2% of our profits to planting trees, our partnership with Odonata and their Bandicoot breeding program and regenerative farming. We want to produce the highest quality hats from only the best natural resources and your continued support allows us to do that.
We exist to create a culture that cares for our planet and you are now a part of our story.