B Corp certified

Free Shipping above $150!

Your cart

Your cart is empty

Buy any wide-brim hat

Score a Free Cap

Limited Time Only

0
Days
0
Hours
0
Minutes
0
Seconds

Score you cap before they run out

'Will + Bear focus on short low-quality fibres that the fashion industry doesn't use'

'It’s perfectly durable and sustainably made. It went with everything.'

'This classic canvas bucket hat goes with absolutely everything.'

Shop All Hats

Mens, Womens & Kids

Our Creative

Community

Calling all story-tellers, photographers and creatives.

In the wild

William & Calloway featured on the road with Kendall & Glen from our creative community.

In the wild

William & Calloway featured on the road with Kendall & Glen from our creative community.

From the journal

Wide-brim Felt Hat Buying Guide

Wide-brim Felt Hat Buying Guide

Welcome to the Felt Hat Buying Guide by Will & Bear. Our journey began in 2015 with our founder, Alex, affectionately known as Bear was struggling to find a hat that...

Read more
Clean and reshape your felt or straw hat

How-to Clean and Reshape a Felt Hat

Ok so it happens! You found your favourite felt hat in the footwell of your car - it’s dirty and banged up out of shape. Don’t sweat! Wool is a...

Read more