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our process

The Art of Hat Making

Designed & developed under the Aussie sun from natural materials and made by the worlds best milliners. Road tested across the globe to ensure the highest quality.

We are obsessed with finding the best regenerative materials that have the best positive impact possible. This means working within our natural carbon cycles to achieve better outcomes for the land our materials come from. The use of waste; our wool is sourced from the short fibers the fashion industry doesn't want and designing with circularity in mind.

Our Materials

Our Wool

Making use of the fashion industry waste

Will + Bear use wool sourced from small lot farms, and focus on short low-quality fibres that the fashion industry doesn't use.

Not only does wool look and feel great, but it’s also natural, biodegradable, recyclable, renewable & water-resistant. When wool is disposed of, it will naturally decompose in soil in a matter of months or years, slowly releasing valuable nutrients back into the earth.


Hemp has a very low impact on the environment. As a crop, hemp requires no synthetic fertilisers, pesticides, or GMO seeds.

Our hemp is cultivated in the mountains of Northern China and is comfortable, breathable, and cool to the touch. It is one of the strongest natural fibres; its antibacterial properties, as well as its resistance to UV rays, make it ideal for enduring all environments you choose to adventure.

Straw / Palm Straw

Our primary straw materials are Palm & Raffia, both natural & biodegradable.

Palm straw is lightweight, breathable, and suitable for all seasons. Each palm frond is braided by hand to form the core structure of our hats. By weaving the palm straw, it becomes a robust and durable band that can withstand all conditions.

Raffia straw is grown on the island of Madagascar. A heavier straw known for its durability while offering excellent sun protection.

Cotton / Organic Cotton

We are moving towards organic cotton within the range. Grown without the use of harmful chemicals or pesticides, our organic cotton keeps our oceans clean, eliminates the allergens found in conventionally grown cotton, and provides our consumers with not only soft and high quality fabric but peace of mind when it comes to their environmental footprint.


Tencel is a sustainable fabric made from wood pulp with a very low environmental impact. A high-end material, it is well regarded for being soft and durable and is a popular alternative to cotton.

Will & Bear use wool sourced from small lot farms, and focus on short low-quality fibres that the fashion industry doesn't use.

– Refinery 29